Work
A curated body of projects spanning brand strategy, campaign development, and experiential concepts. These projects explore how narrative, culture, and design can come together to shape compelling brand worlds and create deeper emotional connections with audiences.
01
Experiential Brand Exhibition Design & Strategy
An immersive brand exhibition concept transforming the retail experience into a surreal, clinical journey blending minimalism with unsettling, avant-garde storytelling to reflect Gentle Monster’s experimental identity.
02
ESG & Luxury Brand Communication Strategy
A 360° brand campaign positioning sustainability as an extension of heritage luxury, using storytelling, experiential activations, and digital touchpoints to build trust and deepen consumer engagement.
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03
Luxury Brand Extension Strategy
A brand extension concept introducing Moncler into the luxury beverage space through a premium coffee line and immersive après-ski café experience in Courchevel.
04
Brand Collaboration Strategy
A luxury collaboration transforming RIMOWA luggage into a storytelling medium, merging travel, art, and identity through immersive experiences and artist-driven design.
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