Project Objective:

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To develop a brand collaboration for RIMOWA that elevates travel from a functional act to an emotional and artistic experience by integrating storytelling, personalization, and contemporary art.

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The project aimed to:

• Reinforce RIMOWA’s philosophy of travel as memory and narrative

• Introduce an artistic dimension through collaboration with Deville Designs

• Create a product and experience ecosystem centered around identity and storytelling

• Enhance customer engagement through personalization and immersive activations

Deliverables:

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• Brand collaboration concept: RIMOWA x Deville Designs

• Campaign idea: “Every Journey, Every Face - A Story Etched in Ink”

• Product design (luggage, tags, accessories featuring Deville’s artwork)

• Artist collaboration rationale and storytelling framework

• Experiential activation strategy (global pop-ups, airport installations)

• Runway concept: “The Moving Canvas” at Frankfurt Airport

• Digital and social media campaign (#SketchYourJourney)

• PR and influencer strategy

• In-store and live art customization experiences 

Key Learnings:

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• How to translate a brand philosophy (travel as memory) into tangible design and experiences

• The power of artist collaborations in elevating brand storytelling

• Designing personalization as a luxury experience, not just a feature

• Integrating product, experience, and narrative into one cohesive ecosystem

• Creating culturally relevant campaigns that invite user participation