Crafting brands that RESONATE

I’m a luxury brand strategist and creative thinker currently pursuing a Master’s in Luxury and Brand Management at SCAD Atlanta. My work sits at the intersection of strategy, storytelling, and experiential design, where I explore how brands can create deeper emotional and cultural connections with their audiences.

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I’m particularly interested in how luxury is evolving beyond aesthetics into meaning, memory, and identity. Through projects spanning campaign development, immersive experiences, and brand collaborations, I aim to build ideas that are both conceptually strong and visually compelling.